International Beverage Advisory, Market Development & Trade
Connecting Markets. Developing Business. Creating Opportunities.ShoreEdge is an international business network specializing in the beverage industry and its related supply chains.We support beverage producers, brand owners, manufacturers and industry suppliers in expanding into new markets, developing commercial partnerships and building sustainable international business.Combining strategic consulting with practical commercial expertise, our network connects Europe, the Middle East, India and beyond helping clients turn market opportunities into lasting business relationships.
About Us
International Expertise. Local Presence. Practical Execution.Successful international business requires more than identifying opportunities. It requires market knowledge, reliable relationships and the ability to turn strategies into commercial results.ShoreEdge brings together independent, specialized companies operating across Germany, India, the United Arab Emirates and beyond.Our expertise spans strategic advisory, international market development, commercial representation, import and export and industry sourcing.We work closely with manufacturers, brand owners, suppliers and investors to identify opportunities, establish partnerships and support business development across international markets.Our approach combines the strategic perspective of a consultancy with the practical capabilities of an international commercial network.From market intelligence to market execution.
Our Approach
From Opportunity to ExecutionWe believe that successful international expansion requires a practical, relationship-driven approach.UnderstandWe assess markets, commercial opportunities, competitive environments and individual business objectives.ConnectWe identify suitable customers, suppliers, manufacturers and strategic partners across our international network.DevelopWe support commercial negotiations, market-entry activities, business development and the establishment of long-term partnerships.ExecuteWhere appropriate, our network companies and external partners support sourcing, international trade and ongoing commercial operations.Our involvement is tailored to the specific requirements of each client, from individual advisory assignments to long-term commercial partnerships.
Our International Network
Three Companies. Connected Capabilities. International Reach.ShoreEdge brings together specialized companies with complementary services and regional expertise.Together, these companies create a network connecting international advisory capabilities with practical trade and market-development activities.Each company operates as an independent legal entity within its respective jurisdiction.
Bharisia GmbH
GermanyEuropean Trade & SourcingFocused on international import and export activities, sourcing and commercial trading within Europe and with international partners.
VanillaShades FZCO
United Arab EmiratesStrategic Consulting & International Business DevelopmentProviding market research, strategic advisory, international business development and commercial consulting services for the beverage industry and related sectors.
CIRO Trade PVT LTD
IndiaIndian Trade & Market AccessFocused on import and export activities, international sourcing and commercial trading involving the Indian market.
Let's Develop Business Together
Your International Ambitions. Our Industry Expertise.Whether you are entering a new market, seeking international partners, developing a beverage brand or exploring new sourcing and manufacturing opportunities, ShoreEdge can help connect your business with the right markets and relationships.Contact us to discuss your next opportunity.
ShoreEdge is an international business network and trade name. Services are provided by the relevant independent network companies under their respective legal identities and applicable licenses.
Thank You
Industry Expertise
Our primary focus is the beverage industry, supported by expertise in related manufacturing, packaging and hospitality sectors.
Beer & BrewingBreweries, international beer brands, contract brewing, licensing, production technologies and market development.Wines & ChampagneWineries, Champagne houses, sparkling and still wines, international brand development, sourcing, commercial representation and market-entry strategies.SpiritsDistilleries, international spirits brands, whisky, gin, rum, tequila, liqueurs and other spirit categories, including contract production, brand development, sourcing and international market expansion.Non-Alcoholic BeveragesNon-alcoholic beer, wines and spirits, malt beverages, soft drinks, functional beverages, mixers and emerging alcohol-free beverage alternatives.Packaging & Industry SupplyCans, bottles, kegs, filling and dispensing technologies, production equipment and innovative packaging solutions.Hospitality & HoReCaHospitality concepts, foodservice market development, beverage programs and commercial partnerships.
Our Services
Strategic Advisory & ConsultingInformed Decisions. Sustainable Growth.We provide industry-focused advisory services to companies seeking to enter new markets, strengthen their competitive position or develop international operations.Our services include:
- Market research and intelligence
- Market-entry and expansion strategies
- Commercial feasibility studies
- Business and growth strategy
- Strategic partnerships and licensing
- Contract manufacturing advisory
- Interim management and executive supportOur objective is to provide actionable recommendations grounded in industry experience and an understanding of local market conditions.
International Business DevelopmentBuilding Relationships. Creating Business.We help companies develop international business through established industry networks, local market expertise and active commercial engagement.Our services include:- International customer and partner identification
- Distributor and supplier development
- Commercial representation
- Negotiation and partnership development
- Market launches and business expansion
- Ongoing commercial and account management
- Brand development and market activationWe support clients beyond the planning stage, helping establish the relationships and commercial structures required for long-term international growth.
International Trade & Industry SupplyConnecting Products, Producers and Markets.Through our network companies and industry partners, we facilitate international sourcing, import and export activities and commercial transactions.Our capabilities include:- International beverage trade
- Product sourcing and procurement
- Import and export
- Packaging materials and technologies
- Brewing, bottling and filling equipment
- Contract manufacturing and private-label sourcing
- Supplier and supply-chain developmentBy combining advisory expertise with commercial trading capabilities, we offer practical solutions tailored to our clients' international business requirements.
Imprint
1. Website OperatorThis website is operated by:VanillaShades FZCO
International Free Zone Authority (IFZA)
Dubai Silicon Oasis
Dubai, United Arab EmiratesPostal Address: P.O. Box 445201, Dubai, United Arab EmiratesLegal Form: Free Zone Company (FZCO)
Licensing Authority: Dubai Integrated Economic Zones Authority (DIEZA), through IFZA Dubai
Trade Licence Number: 18007
Authorised Representative: Christian Garrelt Saathoff2. Contact InformationEmail: [email protected]
Website: https://www.shoreedge.global3. European Union Representative (Article 27 GDPR)In accordance with Article 27 of the European Union General Data Protection Regulation (GDPR), VanillaShades FZCO has appointed the following representative within the European Union:Bharisia GmbH
Bunkfahner Weg 1
26632 Ihlow
GermanyEmail: [email protected]
Website: https://www.bharisia.deThe EU Representative serves as a contact point for individuals located within the European Union and competent European data protection supervisory authorities regarding matters related to the processing of personal data under the GDPR.Individuals may contact the EU Representative to exercise their data protection rights or submit enquiries concerning the processing of their personal information.The appointment of an EU Representative does not affect the responsibility of VanillaShades FZCO for compliance with applicable data protection legislation.4. About ShoreEdgeShoreEdge is an international business network and umbrella brand connecting legally independent companies operating across different markets.ShoreEdge is not a separate legal entity.The participating companies include:Bharisia GmbH
Germany
https://www.bharisia.deVanillaShades FZCO
United Arab Emirates
https://www.vanillashades.aeCIRO Trade Pvt Ltd
India
https://www.ciroindia.comEach participating company maintains its own legal identity and is independently responsible for its respective commercial activities, contractual relationships and legal obligations.Commercial agreements are concluded directly with the relevant participating legal entity.This website is operated and maintained by VanillaShades FZCO to present the ShoreEdge business network and its activities.5. Intellectual PropertyUnless otherwise indicated, the content of this website, including text, graphics, logos and other materials, is owned by the respective rights holders or used with their permission.Unauthorised reproduction, distribution or commercial use is prohibited unless permitted by applicable law or authorised by the respective rights holder.6. Applicable LawThe website is operated by a company incorporated in the United Arab Emirates and is subject to applicable UAE laws and regulations, without prejudice to mandatory provisions of other jurisdictions where applicable.
Privacy Policy
Last updated: 27 October 20261. Data ControllerThe entity responsible for processing personal data on this website is:VanillaShades FZCO
International Free Zone Authority (IFZA)
Dubai Silicon Oasis
Dubai, United Arab EmiratesPostal Address: P.O. Box 445201, Dubai, United Arab EmiratesTrade Licence Number: 18007
Email: [email protected]
Website: https://www.shoreedge.globalVanillaShades FZCO operates the ShoreEdge website on behalf of the international ShoreEdge business network.ShoreEdge is an umbrella brand connecting legally independent companies and is not a separate legal entity.2. European Union Representative (Article 27 GDPR)In accordance with Article 27 of the European Union General Data Protection Regulation (GDPR), VanillaShades FZCO has appointed the following representative within the European Union:Bharisia GmbH
Bunkfahner Weg 1
26632 Ihlow
GermanyEmail: [email protected]
Website: https://www.bharisia.deThe EU Representative serves as a contact point for individuals located within the European Union and competent European data protection supervisory authorities regarding matters related to the processing of personal data under the GDPR.Individuals may contact the EU Representative to exercise their data protection rights or submit enquiries concerning the processing of their personal information.The appointment of an EU Representative does not affect the responsibility of VanillaShades FZCO for compliance with applicable data protection legislation.3. General InformationWe respect your privacy and are committed to protecting your personal data.This Privacy Policy explains how personal information is collected, processed, stored and protected when visitors access our website, submit enquiries or communicate with us.We process personal data in accordance with applicable data protection legislation, including UAE Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data and, where applicable, the European Union General Data Protection Regulation (GDPR).4. Website Access and Server LogsWhen you access our website, certain technical information may be automatically processed to ensure its functionality, stability and security.This information may include:- IP address
- Date and time of access
- Browser type and operating system
- Requested pages and files
- Referring website, where available
- Technical connection informationThis information is processed to deliver the website, maintain technical functionality and protect against misuse and security incidents.Where the GDPR applies, the legal basis is Article 6(1)(f) GDPR, reflecting our legitimate interest in operating a secure and functional website.Technical access data may be processed and retained by our hosting provider for the period necessary to maintain and secure its services, including investigating technical problems and security incidents.Specific retention periods are determined by the hosting provider's applicable retention practices.5. Website HostingOur website is created and hosted using the services of:Carrd Inc.
United StatesCarrd provides the infrastructure required to make our website accessible online.In connection with these services, Carrd and its authorized subprocessors may process technical information, including IP addresses and connection data.Carrd uses infrastructure and technical service providers, including cloud hosting and content delivery providers, to operate its platform.Further information about Carrd's privacy and data processing arrangements is available in its published Privacy Policy and Data Processing Addendum.6. Domain Registration and DNS ServicesOur domain is registered through:AEserver
United Arab Emirates
Website: https://www.aeserver.comAEserver provides domain registration and associated domain management services.Depending on the DNS configuration, technical DNS request information may be processed by AEserver or the relevant DNS service provider.AEserver does not host the content of this website.7. Cookies and TrackingOur website does not intentionally use advertising, marketing tracking or optional visitor analytics technologies.We have not enabled optional analytics services such as Google Analytics, advertising pixels or similar marketing tracking technologies.Technical information necessary for the delivery, operation and security of the website may nevertheless be processed by our hosting provider and its infrastructure partners, as described above.Where technically necessary cookies or similar technologies are used by infrastructure providers, their use is limited to the relevant operational or security purposes.Should additional analytics or tracking technologies be introduced, this Privacy Policy will be updated and, where legally required, appropriate consent mechanisms will be implemented.8. Contact Form and Business EnquiriesOur website provides a contact form through which visitors may voluntarily submit business enquiries.Depending on the information provided, we may collect:- Name
- Company name (optional)
- Email address
- Telephone number (optional)
- Subject of the enquiry (optional)
- Message content and other voluntarily submitted informationThe information is processed for purposes connected with the enquiry, including:- Responding to requests and questions
- Communicating with prospective clients and business partners
- Evaluating potential business opportunities
- Preparing proposals or commercial discussions
- Establishing and maintaining relevant business relationshipsContact form submissions are processed through Carrd's website infrastructure and forwarded to the designated recipient email account.Where the GDPR applies, the legal basis is:- Article 6(1)(b) GDPR: Where processing is necessary to take steps requested by an individual before entering into a contract or to perform a contract.
- Article 6(1)(f) GDPR: Where processing is necessary for our legitimate interest in responding to business enquiries and maintaining professional communications.
- Article 6(1)(a) GDPR: Where processing is specifically based on consent.Providing personal information is voluntary. However, your name, email address and relevant enquiry details may be necessary for us to respond meaningfully.Submitting an enquiry does not automatically subscribe you to marketing communications.We do not sell personal data to third parties.9. Sharing Information Within the ShoreEdge NetworkShoreEdge connects legally independent companies operating in Germany, the United Arab Emirates and India.Participating companies include:Bharisia GmbH
Germany
https://www.bharisia.deVanillaShades FZCO
United Arab Emirates
https://www.vanillashades.aeCIRO Trade Pvt Ltd
India
https://www.ciroindia.comDepending on the subject of an enquiry, personal information may be shared with a participating company where necessary to respond to a specific request, evaluate a business opportunity or facilitate a relevant commercial relationship.Information is shared only to the extent necessary for the relevant purpose and where an appropriate legal basis exists.Participating companies are legally independent and may act as separate data controllers when processing personal information in connection with their own business activities or contractual relationships.Where required by applicable law, appropriate data protection arrangements and international transfer safeguards must be established.Personal information may also be processed by service providers supporting website hosting, email communication and other necessary technical services.We do not disclose personal data to unrelated third parties for their independent marketing purposes without an appropriate legal basis.10. Data RetentionWe retain personal data only for as long as reasonably necessary for the purposes for which it was collected.Information submitted through the contact form or by email is retained for the period necessary to:- Process and respond to an enquiry
- Conduct relevant commercial discussions
- Maintain an existing or prospective business relationship
- Fulfil applicable legal, contractual or regulatory obligations
- Establish, exercise or defend legal claims where necessaryWhere an enquiry does not result in an ongoing business relationship, personal information will be deleted or anonymized once it is no longer required for the original purpose, unless continued retention is legally justified.Information relating to contractual relationships or business transactions may be retained for longer periods where required by applicable legal or accounting obligations.Technical website access data is retained in accordance with the hosting provider's applicable retention practices.11. International Data TransfersOur website and business network operate internationally.Personal data may be processed in jurisdictions outside the United Arab Emirates and the European Economic Area (EEA), particularly the United States, Germany and India.Carrd Inc. is established in the United States and uses infrastructure providers that may process technical information in other jurisdictions.Carrd's published Data Processing Addendum includes provisions concerning international data transfers and the European Commission's Standard Contractual Clauses where applicable.Business enquiries may also involve transfers of personal information between participating ShoreEdge companies in Germany, India and the United Arab Emirates.Such transfers are subject to applicable data protection legislation, including UAE requirements and, where relevant, the GDPR.Where legally required, appropriate transfer safeguards must be established before personal data is transferred.Further information about applicable transfer arrangements may be requested through the contact details provided in Section 1 or from our EU Representative identified in Section 2.12. Your Data Protection RightsDepending on applicable data protection legislation, you may have the right to:- Request access to personal data held about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Request restriction of certain processing activities
- Object to processing based on legitimate interests
- Request data portability where applicable
- Withdraw consent at any time where processing is based on consentWhere the GDPR applies, these rights are governed by Articles 15–21 GDPR and are subject to applicable conditions and exceptions.You may exercise your rights by contacting:VanillaShades FZCO
Email: [email protected]Alternatively, individuals located within the European Union may contact:Bharisia GmbH — EU Representative
Email: [email protected]Where the GDPR applies, you also have the right to lodge a complaint with a competent data protection supervisory authority in the European Union.13. Data SecurityWe take appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, loss, misuse or disclosure.Access to personal data is limited to authorized persons and service providers where necessary for legitimate business or operational purposes.We do not use personal data collected through this website for solely automated decision-making or profiling that produces legal or similarly significant effects.14. External WebsitesOur website may contain links to websites operated by participating ShoreEdge companies or other third parties.These websites are operated independently and may be subject to their own privacy policies and data protection practices.We are not responsible for the privacy practices of independently operated external websites.Visitors are encouraged to review the applicable privacy policies when accessing external websites.15. Changes to This Privacy PolicyWe may update this Privacy Policy to reflect changes in legal requirements, service providers, our business network or website functionality.The current version will be made available on this website, together with its most recent update date.For questions regarding this Privacy Policy or the processing of personal information, please contact:VanillaShades FZCO
International Free Zone Authority (IFZA)
Dubai Silicon Oasis
Dubai, United Arab EmiratesPostal Address: P.O. Box 445201, Dubai, United Arab EmiratesEmail: [email protected]
Website: https://www.shoreedge.global